CLEVER MARKETING OR ETSY SCAM?
So you’ve opened up your Etsy shop, and you’re wondering, how can I get more sales? If you’re like me you’ve probably done a ton of research on how to sell on Etsy successfully. You will have noticed then, that there are plenty of Etsy experts out there offering their advice and services. Some of this content is available for free, but you might be asked to pay a membership or subscription fee, if you want exclusive access to content that is said to change your life! While I understand they deserve to be paid for their time and effort, if you’re thinking of signing up to one of these, then I suggest you read this first!
Granted, I’m no Etsy expert, but I like to think I’m pretty savvy. Before you sign up to any of these paid subscriptions, you should ask yourself this question first. How much of their success actually comes from selling on Etsy? Take this following experience as an example.
” I was super excited to start completing the modules. I was even about to forward it on… “
Recently, I was super excited to find an Etsy blogger via Pinterest. I really enjoyed their blog post about utilising social media, it had some really good information. So I went and checked out their other blog posts. This person opened an Etsy shop, and in a relatively short amount of time, they were able to quit their day job and earn 6 figures! Well I was super impressed! Like many other Etsy bloggers and “hustlers” this person had programs and VIP memberships that you have to pay for. I wasn’t interested in any of them as yet, but I decided to sign up to their mailing list and download a free Etsy guide.
Although the guide was more of a compilation of their other blog posts that I’d already read, I still really enjoyed it. Their no nonsense approach really motivated me and I was super excited to start completing the modules. I was even about to forward it on to my sister, who had just recently opened up her Etsy shop. Before I did that though, I wanted to check out this six figure Etsy shop!
Graphics by TheHappyGraphics © www.TheHappyGraphics.Etsy.com
THE 6 FIGURE ETSY SHOP
So you can imagine then, my surprise when I saw that their Etsy sales figures didn’t represent a 6 figure income at all? And before you ask me, no. As per Etsy policy, they did not have any other Etsy shops listed in their profile. This doesn’t mean that they haven’t had any previous Etsy shops in the past. However, because they boast to have had their success in a short amount of time, if there was another shop contributing to a 6 figure income surely you’d still have it operating and surely an Etsy guru would know that you must have all your Etsy shops listed.
So needless to say I was extremely disappointed! I even wanted to make up a fake email just so I could totally, anonymously, call this person out! But that would make me a troll… However, I still wanted to warn others about these so called Etsy tycoons.
To be clear, I don’t go around judging people on their Etsy sales. I also don’t pretend to know exactly how much this person or any person makes on Etsy. Only they can really know that. However, with Etsy sales being on display there is no hiding, especially when making such bold claims. The fact is, that this store cannot possibly be a 6 figure Etsy shop as they imply. That’s not even taking into consideration materials and other expenses.
Some people might argue that buyers could be purchasing multiple items at a time. Yes that’s true, but Etsy counts every individual item as a sale. So, if someone purchases 5 items in one transaction, you get 5 sales added to your tally. So the only time that point could be argued is if a shop sells multiple items or packages under the one listing.
HOW DO THEY GET AWAY WITH THIS?
This person’s Etsy shop wasn’t hard to find, so it left me wondering, how do they get away with this?! So, I looked again… and here’s the thing… When you look carefully, they do admit to selling their handmade items on another platform, but it’s certainly not made very clear amongst all the sales hype, and they never actually say they sell 6 figures on Etsy, it’s only ever implied! Rather they use statements along the lines of, Etsy Advice From Someone who Makes 6 Figures. Pretty sneaky huh? Now there is nothing wrong with selling on multiple platforms. It’s actually pretty wise not to put all your eggs in one basket.
But here’s my problem….. When you use your 6 figure income to target people who want to make 6 figures on ETSY, knowing that your income isn’t all from Etsy at all, but rather from your blog and these EXACT Etsy enterprises, then you are misleading people!
SO IS IT A SCAM?
Well all this doesn’t mean that their content isn’t helpful, or that you can’t learn good tips from them, especially if they really do earn 6 figures from whatever platforms that may be. From what I can see, all their advice rings true with everything else I’ve learned about selling on Etsy. They also have a huge social media following. Not only that, their shop does look amazing and although it’s not a 6 figure Etsy shop as they imply, it definitely isn’t a shop to be scoffed at either. It’s no surprise then, that this person has a background in marketing, as most of them do.
So technically it’s not a scam, but it does make you wonder, how much of their marketing skills is being used on Etsy sellers as oppose to Etsy buyers? How much do we really know about these “experts” & “hustlers”? Do they really want you to succeed, or do they just want your money to add to their own success? Something to think about.